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Data · 2 March 2026 · 5 min read
The 60-second rule for IndiaMART leads
We looked at conversion against first-response time across 40,000 enquiries. The curve falls off a cliff faster than most teams assume.
SISneha IyerHead of Product
Buyers on marketplaces send the same enquiry to several suppliers at once. The first credible reply anchors the conversation.
What the data showed
Replies inside a minute converted roughly three times better than replies after an hour. After four hours, the curve is effectively flat: you are competing on price alone.
The fix is rarely more staff. It is an automatic acknowledgement with the catalogue attached, followed by a human call inside the hour.