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AI · 9 April 2026 · 7 min read
Lead scoring that reps actually believe
A score is only useful if the rep can see why. We built ours to show its reasoning in one line, and adoption went up sharply.
AVAditya VermaAI Engineering
Every CRM sells lead scoring. Very few reps use it, because a number between 1 and 100 with no explanation is indistinguishable from a guess.
Show the reason, not just the score
Our model surfaces the two signals that moved the score most: reply speed, budget mentioned in chat, repeat enquiry, source quality. When a rep can read the reason, they can disagree with it, and that disagreement is the training signal.
Score the behaviour, not the profile
Firmographics are weak predictors for SMB sales in India. What someone did in the last 48 hours is a much stronger one.