Notes on selling the Indian way
Playbooks, benchmarks and product notes from the team building Heigin.
Guides · 28 April 2026
A CRM rollout for a three-person team, in one afternoon
No consultant, no discovery phase. Here's the exact sequence we walk small teams through to get from an Excel sheet to a working pipeline before dinner.
5 min read
AI · 9 April 2026
Lead scoring that reps actually believe
A score is only useful if the rep can see why. We built ours to show its reasoning in one line, and adoption went up sharply.
7 min read
Product · 21 March 2026
From GST quotation to payment, without leaving the deal
Quoting in one tool, invoicing in another and chasing payment in a third is how margin leaks. Here's the flow we're building instead.
4 min read
Data · 2 March 2026
The 60-second rule for IndiaMART leads
We looked at conversion against first-response time across 40,000 enquiries. The curve falls off a cliff faster than most teams assume.
5 min read
Operations · 14 February 2026
Who owns the customer list when a rep leaves?
If the answer is 'whoever has the phone', you don't have a customer database. You have several private ones.
4 min read
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